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366 EnquireLabs Raises $4.5M for its Platform that Lets E-Commerce Merchants Seamlessly Capture Post-Purchase Data

AlleyWatch
AlleyWatch @ AlleyWatch 1 place · 04/22/2022 09:27 EDT

EnquireLabs Raises $4.5M for its Platform that Lets E-Commerce Merchants Seamlessly Capture Post-Purchase Data

Forrester coined the term “zero party data” in 2018 to describe data that a customer intentionally and proactively shares with a brand and we are really starting to see what that truly means years later. For e-commerce companies, this data can serve a number of purposes including driving personalization, marketing attribution, and building customer profiles.  EnquireLabs is a martech platform that enables brands to seamlessly build a programmable stack of post-purchase questions that can be easily integrate

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