40 place 21
Just about every travel company — Sonder included — wants more direct bookings because of the lower costs and chance to build customer relationships. Still, Sonder may be at a growth stage where adding distribution channels can be an important hedge against over-reliance on the bigger ones.
-Dennis Schaal
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21.06.2026 07:10
Last update: 07:05 EDT.
News rating updated: 14:00.
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