63 place 2

427 Should you fire that customer?

The Next Web
Built In @ The Next Web · 02/10/2022 07:12 EDT

Should you fire that customer?

Many startups believe they can’t end a customer relationship that is no longer a fit. That is a mistake. Accepting the need to fire a customer can be difficult, especially given most startups compete tirelessly to acquire and retain new business. However, there are circumstances when it is appropriate to consider parting ways. The integrity of the business is always a priority, and this means that business relationships that no longer serve the company’s goals can be ended, albeit as tactfully as possible.

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