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272 70% of Singaporean consumers want a personalized digital customer experience

Tech Wire Asia
Jamilah Lim @ Tech Wire Asia 3 place · 08/19/2021 00:50 EDT

70% of Singaporean consumers want a personalized digital customer experience

New research has unveiled that consumers want a better customer experience — specifically, one that treats them as individuals instead of as like every other customer. On hindsight, that sounds like a no-brainer, right? Right, but the issue is that many companies have not exactly changed their marketing and customer service practices to reflect this... Read more »

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