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576 Livestream shopping still booms in China, but growth to slow

Business of Apps
Anne Freer @ Business of Apps 2 place · 08/11/2021 06:00 EDT

Livestream shopping still booms in China, but growth to slow

Some 320 million Chinese shoppers will be purchasing a product from a video livestream, according to forecasting from eMarketer.   It follows a boom in not only live video but eCommerce as a function of videos. Growth has been rapid in that arena given that it would mark around 186 million more people than in 2019. However, overall growth of the sector is predicted to flatten out over the next few years. Around 39% of shoppers are aged 14 or older. The research firm expects the number of livestream commerce

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