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461 What Facebook learned from rural Vietnam about chat-based e-commerce

Tech Wire Asia
Joe Devanesan @ Tech Wire Asia 1 place · 07/23/2021 02:50 EDT

What Facebook learned from rural Vietnam about chat-based e-commerce

As parts of its advertising business slow down, social media juggernaut Facebook is taking a page from rural communities in Vietnam, on how to engage with customers as well as online retailers using chat and video functions. Facebook told Nikkei Asia that Vietnam, along with neighboring Thailand, are the surprise world leaders when it comes... Read more »

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