44 place 0

386 A third of eSports viewers research brands they’ve seen advertised

Business of Apps
Anne Freer @ Business of Apps 2 place · 06/18/2021 05:01 EDT

A third of eSports viewers research brands they’ve seen advertised

eSports have significantly grown in popularity over the last few months, not least because of COVID-related lockdowns driving greater adoption of live streaming and other eSports apps. Some 31% of respondents said they use mobile devices to watch eSports competitions. According to new research from AdColony, 61% of users said they would research a brand they saw featured on eSports. The findings show that there’s room for advertisers to market to these highly engaged audiences. “Brands looking to reach an e

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