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Nowadays a lot of product managers have to confirm most of their decisions with AB-tests. Yet, it is far not always clear how to choose the parameters for the test. A particularly difficult parameter to tune is often the level of statistical significance. If we choose too high level - tests will fail even though improvements do exist. If we choose too low level - we'll be getting lots of "confirmations" of false improvements.When we make decisions based on AB-tests, once in a while we'll be making mistakes.
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Business Insider | 30% 1 |
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CNET | 5% 3 |
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26.11.2024 11:38
Last update: 11:32 EDT.
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