5 place 11

246 Google isn’t testing FLoCs in Europe yet

TechCrunch
Natasha Lomas @ TechCrunch · 03/24/2021 09:17 EDT

Google isn’t testing FLoCs in Europe yet

Early this month Google quietly began trials of ‘Privacy Sandbox’: Its planned replacement adtech for tracking cookies, as it works toward phasing out support for third party cookies in the Chrome browser — testing a system to reconfigure the dominant web architecture by replacing individual ad targeting with ads that target groups of users (aka […]

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