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49 Philadelphia built a free, 39-day World Cup festival serving more than 425,000 fans. Take a look inside.

Business Insider
Julia Naftulin @ Business Insider 1 place · today 14:48 EDT

Philadelphia built a free, 39-day World Cup festival serving more than 425,000 fans. Take a look inside.

The marathon festival celebrating "soccer Coachella" was the result of six years of fundraising and citywide collaborations.

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