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917 Erling Haaland Is Everywhere at the World Cup. Most of It Is AI

Wired
Megan Tomos @ Wired · 07/07/2026 06:00 EDT

Erling Haaland Is Everywhere at the World Cup. Most of It Is AI

Norwegian striker Erling Haaland isn’t just a footballer anymore. He’s become an internet character perpetuated by fans and AI.

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