47 place 0

646 OpenAI told Cannes it is “clearly in the advertising business now.” The numbers say it is barely in the door.

The Next Web
Alexandru Stan @ The Next Web · 06/26/2026 09:25 EDT

OpenAI made its debut at the Cannes Lions advertising festival this week, but it did not book a beach club on the Croisette alongside Meta, Amazon, and Google. Instead, the company summoned reporters and agency executives to a semi-secluded villa near the harbour, a staging choice that doubles as metaphor: OpenAI is in the ad business, […]
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