4 place 0

925 IAG’s €1 Billion Loyalty Ambition Depends More on Banks Than Airlines

Skift
Gordon Smith @ Skift · 06/25/2026 12:25 EDT

IAG’s €1 Billion Loyalty Ambition Depends More on Banks Than Airlines

Is Avios becoming the tail that wags the airline? IAG Loyalty wants to make a billion euros, and many of the levers it's pulling to get there have nothing to do with flying.

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