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113 5 hidden mistakes that are killing your international expansion before it starts

EU-Startups
Ekaterina Gorbacheva @ EU-Startups 1 place · today 04:30 EDT

5 hidden mistakes that are killing your international expansion before it starts

Most startups think international expansion is as simple as translating some copy, swapping currency symbols, and hitting launch. What is often left overboard is everything that actually makes a customer buy. According to research from Lokalise, 29% of company leaders said that a cultural misunderstanding has caused the lack of brand trust and further led ...

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