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142 Prudential Financial's lead marketer says taste will win out over 'generic AI'

Business Insider
Erica Iacono,Julia Hood @ Business Insider · today 10:03 EDT

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Prudential CMO Richard Parkinson discusses PGIM's claymation campaign "Keep Asking" and its impact on advertising norms and customer engagement.

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