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934 76% of Irish consumers willing to pay more for better-designed products, EUIPO

Irish Tech News
Simon Cocking @ Irish Tech News · 06/17/2026 07:00 EDT

76% of Irish consumers willing to pay more for better-designed products, EUIPO

The design of a product plays a decisive role in consumer purchases across the European Union, according to new findings from the European Union Intellectual Property Office (EUIPO). However, as design becomes an increasingly important factor in consumer decisions, European creators and businesses also face growing risks from counterfeiting. The results of a new EU-wide […]

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