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63 EA launches new advertising platform enabling brands to "integrate directly into gameplay"

Eurogamer.net
Sherif Saed @ Eurogamer.net · today 11:02 EDT

EA launches new advertising platform enabling brands to "integrate directly into gameplay"

Electronic Arts has officially launched EA Advertising, a new platform that the company says will enable brands to more directly connect with players of its games - by integrating them "directly into gameplay". Read more

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