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844 Meta Business Agent turns WhatsApp into a salesperson, and Southeast Asia will decide if it works

Tech Wire Asia
Dashveenjit Kaur @ Tech Wire Asia 2 place · 06/10/2026 22:00 EDT

Meta Business Agent is now available globally, putting AI that can recommend products and close sales inside WhatsApp, Messenger and Instagram. A Shopee integration and the region’s entrenched chat-commerce habits make Southeast Asia the real proving ground for the launch. Meta Business Agent went global on June 3, and the pitch is blunt: an AI ...

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