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901 The Most Interesting Thing Hoshino Resorts Is Doing Isn’t Luxury

Skift
Colin Nagy @ Skift · 06/09/2026 11:45 EDT

The Most Interesting Thing Hoshino Resorts Is Doing Isn’t Luxury

Hoshino cracked the code budget hotels have ignored for decades — OMO makes money by sending guests out the door.

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