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670 Why High-Spend First-Timers Could Be a Destination’s Most Expensive Mistake

Skift
Saniya Zanpure @ Skift · 06/05/2026 07:57 EDT

Why High-Spend First-Timers Could Be a Destination’s Most Expensive Mistake

First-timers spend more per trip. Repeat visitors spend less. But the math still favors loyalty.

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