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895 Marriott’s AI Rollout: From Pilots to ‘Points on the Board’

Skift
Luke Martin @ Skift · 06/03/2026 15:37 EDT

Marriott’s AI Rollout: From Pilots to ‘Points on the Board’

Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.

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