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415 How clips ate the internet

Vox
Danielle Hewitt @ Vox · 05/24/2026 07:00 EDT

How clips ate the internet

Our social media feeds are being inundated by clips. Big names like Justin Bieber, reality shows like RuPaul’s Drag Race, and even AI companies like Perplexity — they’re all using bite-sized video segments to advertise themselves on social media. And they’re not just posting from their own accounts; they’re paying thousands of anonymous people to […]

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