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408 B2A? AI Agents Are Travel’s New Audience — And They Don’t Care About Brands

Skift
Adriana Lee @ Skift 3 place · 05/22/2026 14:06 EDT

B2A? AI Agents Are Travel’s New Audience — And They Don’t Care About Brands

Brand recognition, a cognitive shortcut for human buying decisions, means nothing to AI agents that can reason through every option every time. That's shifting travel's entire marketing apparatus.

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