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842 Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive

Skift
Dennis Schaal @ Skift · 05/21/2026 03:00 EDT

Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive

Booking Holdings' brands are giving up a little of their independence when a single team handles ads across all three OTAs.

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