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910 From Dara to Ariane: Mapping Expedia’s 9-Year Transformation

Skift
Rafat Ali @ Skift · 05/20/2026 09:55 EDT

From Dara to Ariane: Mapping Expedia’s 9-Year Transformation

Expedia spent years consolidating a sprawling portfolio of consumer brands into a unified platform, and is now becoming a B2B infrastructure company that happens to run consumer brands.

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