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898 Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots

Skift
Dennis Schaal @ Skift · 05/19/2026 17:31 EDT

Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots

Roamie became a victim of test-and learn. Expedia found that a chatbot that's an end-to end solution isn't practical for now — but it might be in the future.

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