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54 Lowe's is betting on MrBeast to drive 'lipstick effect' sales

Business Insider
Lara O'Reilly @ Business Insider 2 place · today 08:00 EDT

Lowe's is betting on MrBeast to drive 'lipstick effect' sales

Lowe's is partnering with the world's biggest YouTuber for a range of toys and in-store kids workshops.

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