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41 AI Is Rewriting the Rules for Travel Distribution

Skift
Curacity + Skift @ Skift 2 place · today 08:30 EDT

AI Is Rewriting the Rules for Travel Distribution

Generative AI platforms now shape travel shortlists at the inspiration stage. With 94% of hotels invisible in AI search results, only a narrow set makes it into consideration. Brands not present in the media sources informing these tools risk being filtered out before booking even begins.

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