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483 Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand

MacRumors
Joe Rossignol @ MacRumors · 05/01/2026 12:06 EDT

Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand

Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week.


On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March.

"We could not be happier with how things are going at the moment," he said.

Apple was very optimistic about the MacBook Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the

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