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898 Gifting marketplace Flowwow rebrands to Udora, separating from Russian business and raising €8.5 million for European growth

EU-Startups
David Cendon Garcia @ EU-Startups · 04/29/2026 10:18 EDT

Gifting marketplace Flowwow rebrands to Udora, separating from Russian business and raising €8.5 million for European growth

Udora, a global gifting marketplace formerly known as Flowwow, has closed a €8.5 million ($10 million) private investment round and relaunched under their new brand to investe in a deeper local presence across Europe, expanding its product catalogue, and advancing AI-powered personalisation. According to a representative of the company, the rebranding is part of a ...

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