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378 Google might be doing away with the Fitbit brand

GSMArena.com
GSMArena.com · 04/25/2026 22:02 EDT

Google might be doing away with the Fitbit brand

There is no doubt that Fitbit still has enormous brand recognition. Whether or not the company’s current offerings are your best option is certainly debatable, but the make carries a lot of weight. Well, who better to potentially start killing it off than Google? The company certainly has a dark track record of mishandling brands and products.

The situation might not be too bad at the moment, though. We are certainly only piecing clues together, and there is no formal announcement yet. Still, people noti

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