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897 Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Business Insider
Erica Iacono,Julia Hood @ Business Insider · 04/21/2026 15:23 EDT

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

AI enhances marketing efforts, says Adobe Enterprise's Rachel Thornton, citing Ulta's approach to personalizing customer journeys with AI insights.

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