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100 Maryland Becomes First State To Pass Bill Banning 'Surveillance Pricing'

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BeauHD @ Slashdot 3 place · today 11:00 EDT

Maryland Becomes First State To Pass Bill Banning 'Surveillance Pricing'

An anonymous reader quotes a report from Denver7: Maryland is poised to become the first state in the country to ban "surveillance pricing." The practice refers to companies using a shopper's personal data, such as browsing history, location, or purchasing behavior, to tailor prices to individual customers. The Protection From Predatory Pricing Act, passed this month and sent to the governor for a signature, would prohibit food retailers and third-party delivery services from using the practice. Violations.

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