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386 The Souled Store: The Making Of A ₹700 Cr D2C Lifestyle Brand On Fandom Fashion

Inc42 Media
Inc42 BrandLabs @ Inc42 Media · 04/18/2026 02:30 EDT

The Souled Store: The Making Of A ₹700 Cr D2C Lifestyle Brand On Fandom Fashion

India’s estimated $100 Bn D2C ecosystem is full of lucrative opportunities. A massive consumer pool, evolving spending patterns, and a…

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