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10 Why ‘Unsatisfied Booking Rate’ Might Be Travel’s Most Overlooked Metric

Skift
Kanchi Jain @ Skift 1 place · today 21:25 EDT

Why ‘Unsatisfied Booking Rate’ Might Be Travel’s Most Overlooked Metric

Travelers in Asia have outgrown the booking funnel. Platforms that fail to meet them in real time, solve friction instantly, and anticipate disruption will lose relevance fast.

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