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862 Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Business Insider
Lara O'Reilly @ Business Insider · 04/15/2026 07:30 EDT

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Valvoline, an official FIFA World Cup 26 "supporter," is preparing to launch its largest-ever marketing push.

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