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132 Sony Boss Urges Theaters To Stop 30 Minutes of Trailers and Ads Before Movies

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BeauHD @ Slashdot 1 place · today 07:00 EDT

Sony Boss Urges Theaters To Stop 30 Minutes of Trailers and Ads Before Movies

Sony Pictures chief Tom Rothman urged theater owners to cut down the roughly 30 minutes of trailers and ads before movies. "Get off the ad crack," Rothman told the audience at CinemaCon this week. "Get rid of the endless advertising and substantially shorten the long pre-shows." Variety reports: He noted that frequent moviegoers now show up a half hour late to avoid all the spots (something that reserved seating has made easier than ever before). Rothman said that means many people "don't even see the trail

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