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876 YouTube will now pause livestream ads when chat engagement peaks

The Next Web
Alina Maria Stan @ The Next Web · 04/14/2026 15:24 EDT

YouTube will now pause livestream ads when chat engagement peaks

YouTube will now automatically hold back advertisements during livestreams when its systems detect that chat engagement has peaked, a change that prioritises collective viewer experience over ad impressions in real time. The platform announced the feature on Monday alongside a suite of updates to its live-streaming tools, including personal ad-free windows for viewers who purchase […]
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