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897 Expedia: Only 8% Trust AI to Book Travel

Skift
Adriana Lee @ Skift · 04/14/2026 10:58 EDT

Expedia: Only 8% Trust AI to Book Travel

Expedia’s new report says travelers don’t trust AI to book, keeping transactions with travel brands. At the same time, the OTA is expanding across AI platforms wherever trip decisions get made.  

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