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254 BWH Hotels Jumps On Outdoor Trend With New Brand: Exclusive

Skift
Sean O'Neill @ Skift · today 07:00 EDT

BWH Hotels Jumps On Outdoor Trend With New Brand: Exclusive

The Best Western parent is betting it can rebuild a soft-brand portfolio, WorldHotels, which shrank during the pandemic, with a new upscale camping brand and by adding a portfolio of European independent hotels.

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