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62 Amazon’s AI tool matches shelter dogs and cats with adopters in the Protect Playtime campaign

The Next Web
Alina Maria Stan @ The Next Web 2 place · today 10:15 EDT

Amazon’s AI tool matches shelter dogs and cats with adopters in the Protect Playtime campaign

In short: Amazon’s Brand Innovation Lab, PetIQ’s PetArmor brand, and Best Friends Animal Society have launched “Protect Playtime,” a campaign combining an AI-powered pet-matching tool on Amazon with Amazon Nova Reel-generated videos of individual shelter animals to drive adoptions. The tool processes natural language queries to match prospective adopters with compatible shelter pets, and a pilot […]
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