8 place 0

606 Hulken was once a sign of success for entrepreneurs. Now, it's coming for travelers — just don't call it a suitcase.

Business Insider
Andrea Bossi @ Business Insider · 04/10/2026 07:16 EDT

Hulken was once a sign of success for entrepreneurs. Now, it's coming for travelers — just don't call it a suitcase.

After Gen Z and entrepreneurs fell in love with Hulken, the brand is now expanding into travel. Just don't call it luggage.

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