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53 The post-hype advantage: How European AI companies can win with discipline, not noise

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Isabel Ramelli @ 150sec 1 place · today 14:23 EDT

The post-hype advantage: How European AI companies can win with discipline, not noise

For the past three years, “AI-first” has functioned as shorthand for innovation. Now, however, it is losing its power.  When world-leading brands, including Dell Technologies, stepped back from AI-first marketing language at CES 2026, it became evident that the AI hype cycle may be coming to an end. Worldwide, in fact, the word “pilot” in ...

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