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526 B&B Hotels Scales Its European Operations, Fast. The U.S. is Another Story

Skift
Luke Martin @ Skift · 04/03/2026 08:12 EDT

B&B Hotels Scales Its European Operations, Fast. The U.S. is Another Story

B&B Hotels has found momentum by scaling a focused budget model across Europe’s fragmented markets. The next phase is proving that the same formula can work in markets like the UK and the U.S.

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