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110 Same Place, New Name. IHG, Marriott, and Hyatt Eye Conversions for Midscale Growth

Skift
Luke Martin @ Skift 1 place · today 09:50 EDT

Same Place, New Name. IHG, Marriott, and Hyatt Eye Conversions for Midscale Growth

Conversions are giving hotel groups a faster way to expand midscale, especially in higher-cost markets where new builds are harder to justify.

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