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988 How This Startup Helps Users Generate Videos Without Breaking The Bank

The Information
Stephanie Palazzolo @ The Information · 03/31/2026 10:00 EDT

Despite OpenAI’s decision to shutter Sora, other AI video developers aren’t giving up. Instead, they’re finding interesting new ways to make money from their video-generating models.Take LTX—a spinoff from Lightricks, the company behind the popular image editing app Facetune—which in January launched open-source AI software for video generation and editing that can run on a single laptop.People often use “open-source” and “free” interchangeably, but it’s not unheard of for developers of open-source software

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