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Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.
Rincon led the global product organization that handled Google's consumer-facing shopping experiences, and before that, she was a
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Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom's Guide, where they shared new insights into the MacBook Neo, AI, and spatial computing. Ternus and Joswiak made it clear that the MacBook Neo isn't your average low-cost device. Apple doesn't typically put a lot of focus on its more affordable devices, but marketing for the Neo has been expansive, and that's because... Read more ›
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An anonymous reader quotes a report from Ars Technica: Two years ago, Microsoft launched its first wave of "Copilot+" Windows PCs with a handful of exclusive features that could take advantage of the neural processing unit (NPU) hardware being built into newer laptop processors. These NPUs could enable AI and machine learning features that could run locally rather than in someone's cloud, theoretically enhancing security and privacy. One of the... Read more ›
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The footage played at CinemaCon in Las Vegas, featuring Pedro Pascal and a bunch of AT-ATs. Read more ›
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The idea has been sitting in a research paper since 2004: attribute-based encryption (ABE) is a cryptographic technique invented by Brent Waters, now the head of NTT Research’s cryptography lab, that allows data to be encrypted in layers so granular that different users see exactly what they’re authorized to see and nothing more. In practice, ... Read more ›
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MacRumors
Developer Bryan Keller was curious whether an old version of Apple's Mac operating system was capable of running on the Nintendo Wii after seeing Windows NT ported to the gaming device, so he decided to give it a try. He was able to get Mac OS X 10.0 Cheetah to operate on the Nintendo Wii, and he shared a blog post walking through the project. The Wii uses a PowerPC... Read more ›
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OpenAI today added a new subscription tier, which the company says is meant to support increasing Codex use. Codex is OpenAI's AI coding agent that's integrated into ChatGPT, and it competes with Anthropic's Claude Code. The new $100/month Pro tier provides 5x more Codex usage than the $20/month ChatGPT Plus plan. OpenAI says that it is best for longer, high-effort Codex sessions. ChatGPT also has a $200 Pro tier with... Read more ›
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If you own a MacBook and work from home, it's easy to have your laptop plugged in for hours on end without thinking about the long-term battery life implications. Fortunately, Apple recently added a setting that lets you cap how high your Mac's battery charges, and if you own an iPhone that was released in the last few years, you may already be familiar with it. Lithium-ion batteries generally degrade... Read more ›
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This week we began tracking one of the best deals of the year so far, with $150 off nearly every model of Apple's new M5 MacBook Air. You'll find these sales below, plus great discounts on the 2026 MacBook Pro, AirPods Max 2, Apple Watch Ultra 3, and a few Samsung markdowns to celebrate the launch of the new Frame Pro. Note: MacRumors is an affiliate partner with some of... Read more ›
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Google is raising prices for YouTube Premium. The increases take effect immediately for new subscribers and in June for existing subscribers. In the U.S., a YouTube Premium subscription now costs $15.99 per month or $159.99 per year, up from $13.99 per month or $139.99 per year previously. If you have a Family plan, the monthly price is increasing to $26.99, up from $22.99. The discounted student plan also increased to... Read more ›
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On this week's episode of The MacRumors Show, we discuss all of the rumors surrounding Apple's upcoming foldable iPhone, now said to be called the "iPhone Ultra," which is shaping up to be a comprehensive redesign unlike anything the company has shipped before. Subscribe to The MacRumors Show YouTube channel for more videos The iPhone Ultra is expected to launch alongside the iPhone 18 Pro and iPhone 18 Pro Max... Read more ›
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For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win one of Apple's iPhone 17 models and a Fresh Coat anti-reflective screen protector from Astropad to use with it. Fresh Coat is a screen protector with an optical-grade anti-reflective coating to minimize glare and provide a better iPhone viewing experience. The technology reduces reflections by 75 percent, while improving contrast and keeping colors... Read more ›
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16.04.2026 19:26
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