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Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.
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Skift
An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more ›
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Venerable American automaker Buick has been struggling to entice buyers in 2026, with one specific SUV showing abysmally low sales figures compared to 2025. Read more ›
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Harbor Freight constantly introduces new products to its catalog, and it can be hard to keep up. Here are some new offerings you may have overlooked. Read more ›
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Private equity firms Blackstone, KKR and EQT are in talks with Alphabet to get their portfolio companies access to Google’s AI models, according to a person with knowledge of the situation. The discussions follow the establishment of two separate companies set up by Anthropic and OpenAI and ... Read more ›
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A few years ago, Apple was rumored to be developing solid-state buttons for its iPhone 15 Pro series. While that did not pan out, a new report from a Chinese tipster Instant Digital suggests Cupertino is currently testing solid-state buttons for its upcoming 20th anniversary iPhone model. Apple is expected to launch a special anniversary edition iPhone next year, which will feature a quad-curved screen that blends with the sides... Read more ›
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Skift
Minor Hotels is in the final planning phases of a private jet experience under its Anantara luxury brand, with a launch targeted for 2027, Ian Di Tullio, the company’s chief commercial officer told Skift exclusively on Wednesday. Di Tullio said the company is “looking at jets” as part of a broader effort to offer travelers […] Read more ›
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The most digitally ambitious airline start-up in a generation is going on sale the old-fashioned way: through the OTAs. Read more ›
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Airlines have turned to partnerships in recent years to boost their loyalty programs as they focus more on high-spend travelers. Loyalty programs and high premium demand have fueled much of the industry’s profits since the pandemic. Read more ›
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You can be sure that Agoda is far ahead of 95% of the travel industry in reimagining its business using multiple AI agents from the ground up. But will it be enough if some of the LLMs crack travel booking? Read more ›
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The Iran war disrupted travel across key corridors, but it also exposed a larger shift already underway. Asia increasingly brings together the demand growth, traveler demographics, value, and digital behavior shaping the industry’s next decade. Many strategies are still built around the demand patterns of the previous one. Read more ›
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The Skift Takeaway SKIFT FORUM ASIA 2026 AMA: What Must Travel Do Today To Be AI-Ready? OMRI MORGENSHTERN, CEO, AGODA Moderated by Rafat Ali, Skift THE ARGUMENT Morgenshtern’s case is that the industry is still having the wrong conversation about AI. Vibe coding? Every engineer is doing it. The real lift now comes from agentizing […] Read more ›
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Years of acquisitions left Minor Hotels with a fragmented technology stack that limited personalization across the guest journey. Read more ›
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On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down Hilton’s latest push into AI with its upcoming ChatGPT app and evolving “Select” deals strategy, and how the company is positioning itself more like a platform that controls pricing, distribution, and guest engagement. Read more ›
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Chinese brands can't copy and paste their strategies to compete in international markets. Read more ›
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For Asian travelers, the booking decision increasingly starts on social media — the platform just takes the order. Read more ›
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05.05.2026 23:16
Last update: 23:10 EDT.
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