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957 X is changing its revenue-sharing policy to deter users pretending to be Americans

Engadget
Mariella Moon @ Engadget · 03/25/2026 11:31 EDT

X is changing its revenue-sharing policy to deter users pretending to be Americans

X is updating its revenue-sharing incentives to give more weight to engagement from a user’s home region, Nikita Bier, the company’s Head of Product has announced. Bier said the change in policy was to “encourage content that resonates with people in [the user’s] country, in neighboring countries and people who speak [their] language.” 
Bier continued that while X appreciates everyone’s opinion on US politics, the company is hoping the new policy can “disincentivize gaming the attention of US or Japanese ac

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