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971 ChatGPT Revamps Shopping Features, Drops In-App Checkout

MacRumors
Tim Hardwick @ MacRumors · 03/25/2026 08:40 EDT

ChatGPT Revamps Shopping Features, Drops In-App Checkout

OpenAI is overhauling the shopping experience in its ChatGPT app by shifting the focus from in-app purchases to product discovery, after the company's Instant Checkout feature apparently failed to gain traction.


Launched in September, Instant Checkout let users buy items from retailers like Etsy, Walmart, and Shopify directly within ChatGPT. In a new product post, OpenAI now says it is deprioritizing the feature as a standalone offering, because it "did not offer the level of flexibility that we aspire

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